In the creation of my cross-media campaign for my chosen client, Anxiety Unplugged. I intend to make sure is it successful in targeting my clients ideal target audience/demographic, although I must make sure it doesn't overstep the boundaries of legal and ethical constraints.
Firstly, Legal constraints could conclude factors such as the copyright law or data breaching. For example if I used my clients house style and font without permission , I would be breaking the copyright law and would not be able to distribute my clients campaign, I would also not gain any profit due to laws being broken, another factor is that I could be taken to court or fined for misuse of information. The way to not end up in breaking copyright law is to ask permission form my client to use there house style and font or I could create my own using copyright free fonts and colours, I would be using there intellectual properties without permission. To prove I have done this, I intend to take screenshots of emails with my client to document my communication with them and also proof of confirmation that my ideas are approved. Additionally, using my clients intellectual properties without his permission would be going against the data protection act.
Furthermore, ethical constraints that may be present during the creation of this campaign cause be negative recognitions of demographics featured in the promotional material, or it could promoting mistreatment or exploitment of talent and offensive content surrounding individuals; these could contain harmful information and misrepresenting minorities. To combat this issue my clients campaign will stay inclusive and will not be offensive and misrepresent people featured In my campaign material. The effects of this could be a damaged reputation which means loss of profit and reduces your chances of future clients.
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