Who is the client – What do they do?
Adam Rogers is an award-winning mental health blogger that writes and curates a philosophically motiving blog about overcoming anxiety. The Anxiety Unplugged Project was created out of the ashes of Adam’s own mental health struggles with anxiety, which are the result of a mental health breakdown in 2019. He advocates for men to become more open about talking about their own personal mental health struggles and hopes that The Anxiety Unplugged Project will be a step towards a more open and kinder world. Adam uses his blog as a safe space for anxiety unplugged audience. Although he is known for combatting men's mental health, he also mentions the struggles women face with anxiety and mental health.
Target Audience
The target audience is students and adults aged 16+. This means they will on average be in the Abc1/c2de social bracket as they are either just leaving home or in student accommodation, or they may have a family and be financially stable. This means that the products include topics such as financial struggle and loss to attract a wider audience to want to access the product, also adding topics such as parenthood and work struggles. An example target audience member is Alex, Alex is a competent, responsible individual who manages work, relationships, and daily obligations effectively. To the outside world, they appear in control—productive, reliable, and even successful. However, beneath the surface, Alex experiences a persistent undercurrent of anxiety. It’s not debilitating, but it’s always there: an overactive mind, excessive overthinking, and a tendency to anticipate worst-case scenarios. He is aged 31 and he is a creative worker.
Key Message
The Anxiety Unplugged project looks at anxiety as not something to be controlled and avoided, but as a signal that invites deeper understanding; Self–Reflection and growth.
Our mission is simple: to help you overcome anxiety by empowering you to approach it with a clear mind, open heart, and strong spirit. We believe that by cultivating awareness, embracing discomfort, and building inner strength, we can live with more freedom and less fear. Anxiety may be part of our journey, but it doesn’t have to define it.
Stylistic approach
My house styles consist of pastel colours such as pink, yellow, blue, Green, orange, Purple. This is to connote happiness and a positive energy as that is the main theme of my campaign. For my print product, I have used a variation of eye catching and soothing colours to connote the feeling of anti-stress and to grip the audience member to the product. Audio visual products will connote verisimilitude and give the audience a sense that they are a part of the open discussion that will be taking place. My last product, my web banner, will be the same as the business cards with unique pastel colours to attract and engage the target audience. The font used is a similar replica of the original font on the original book cover. The font is signpainter.
Call to action –
The aim of the products is to get the audience talking and to then visit the official blog or buy the carefully made book. The products will ass have a visible element which denotes the anxiety unplugged official blog link which the audience can then access and view.
Media choices
Audio Visual
My initial idea for my audio visual is to create a video podcast. I will use this to engage the audience more and furthermore, connoting verisimilitude and realism as the audience can visualise the faces talking; almost like they are talking directly with the podcast. It is a open forum podcast, meaning that there are topics that are open to interpretation and discussion which expands ideas. My podcast is for 'Anxiety unplugged' and will be a way to not only promote the blog, but to create a larger audience. The podcast can be posted to sites such as YouTube, the 'Anxiety unplugged' blog and wherever else the client would like it to be shared. My reasoning for making a podcast is so people can listen on the go and cross-platform with any black box device. The product will initially be the client (Adam Rogers) talking with a variation of people of different ages and ethnic backgrounds to connote diversity and inclusivity.
My initial idea for my print product is 'Anxiety Unplugged' business cards. The cards will be small and compact to add enough information on the blog which is easily accessible for the public. They will be made to easily hand out and to keep a stock of them in places such as shops, schools, and libraries. They will have a website link which can be typed into any search engine using WIFI; the cards will be vibrant and eye catching to grab the attention of teens and adults as 'Anxiety unplugged' is made to help a range of audiences who struggle. The products will be vibrant and colorful to connote happiness and great mental wellbeing, they will be in 5 different pastel colours ;Pink, Purple, Blue, Yellow, Orange.
Web
My initial idea for my Web product is a web banner that sends you to the 'Anxiety Unplugged' blog. The idea for the banner is to promote the blog and share its achievements. An example of its achievements is that the Anxiety Unplugged Project has recently been awarded the UK Excellence Award in Anxiety Recovery Therapy at the GHP Mental Health Awards. These awards are an online event that recognise organisations, initiatives and individuals who are having a positive impact on mental health healthcare. So, by making a web banner, the blog can promote its achievements and values to a wider audience. This also means that more digital natives will come across the advert
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