Unit 20: Advertising Media: LO2 - Creation of Web Banner

Visualization Diagram

Plan with client

I emailed my client via email, Our plans for the campaign have all been disclosed on email. These screenshots include plans for my other products, but is my proof of contact and feedback on my finalised product. I planned initial ideas with my client including the decision to make the web banner. Asked my client what type of web banner he would prefer and it is specified in the following emails.

These emails are from my contact with he client about changes and what they would like for their product in the production stages. I used concept documents to further analyse what my client wanted for their product.

Concept Documents

I made these on powerpoint and I made them in the different colours my client asked me to experiment with, I reversed each one and sent my client all 6 and he chose what colours he wanted to begin the official production of my product.

Each Stage

I started my web banner by adding the dimensions for it, which I found to be conventional online. and I made the background a png. This was to make sure there are no block colours I didn't feel necessary in the production as I was set on what house style I wanted to use.

I then added a the background colour which my client chose from my concept documents and set the png set to a block colour which is the base colour of the product using the bucket tool. My client chose theist be easy on the eyes due to its bright nature and pastel base connotes positivity which is what the blog is made for.

I then added my framing, which in this instance is the two blue boxes to bring more dimension from the pink and make it so ur eyes are focused on other things. These blue boxes I added using the rectangle tool.

I did the same as the last step, except I added a wider landscape rectangle which is later used to add text to attract the attention to it, This is to add dimension as it would look too plain if I made the text the blue and didn't add the framing.

I then my clients company name, I used the font 'Magneto' to connote the idea that it is promoting a digital product which is a mental health and wellness blog.

Adding to the last point using the text box tool I added text within the blue rectangles added previously and Made them the colour of the background to stand out.

I then uses the remove background tool on photoshop removes the background go the image shown. I exported the image from my clients website which is made as his logo.

I selected the text and rectangle to make room for more text which is in the next image. I selected it all and moved it up. This also made the existing text fit the space more.

I then added my last piece of text which is the link to my clients blog, This is to ensure that the audience know what the web banner is advertising and are going to want to search up the link or click on the web banner to access the 'Anxiety unplugged' blog. I did this using the text tool and I selected the font through the photoshop menu and I settled for 'New times roman' as it is ready to read and adds simplicity to everything going on all at once.

I then finished off by making. the text smaller and aligning it with the banner so it fits the middle of the web banner and is not just in a random place, it also makes it visible to the audience.

Feedback

I emailed my client the 'finished' product and it is complete apart form a slight issue with his personal Ade blood so the only changes I have to make it the website like on my banner which I am showing in my final product. My client states that the link had to change so I will be incorporating that into the final piece.