Dove
“Real beauty” 2024
The target audience for the “Real Beauty” campaign are women/ the female audience, due to the sensitive themes denoted in the cross media campaign its most likely targeted towards older teens, from 16 up. However these issues are prevalent for the whole female audience. 
The key messages of this campaign are to raise awareness about the unrealistic beauty standards that are forced upon women in today’s society.
These engage an audience due to the concept of relatability, as toxic beauty standards and body dysmorphia affect millions of people
Stereotypes are used to enforce these key messages. one way is through the concept of female victimhood. This denotes the female audience being emotional in contrast the male audience.
The logistics of this campaign wouldn’t have involved lots of planning and preparation due to it being a recurring annual campaign.
Dove would’ve had to be careful regarding legal and ethical issues due to the controversial yet incredibly important topic of beauty standards. They affect everyone in massive ways.
The posters are easily accessible and thus can attract a mass audience due to being placed in public settings - which aligns with the key message of it being a global issue. This is also the same with the trailers, and billboards
No comments:
Post a Comment