Friday, February 28, 2025

LO2 - Initial ideas for campaigns and Justifications

Audio Visual

My initial idea for my audio visual is to create a video podcast. I will use this to engage the audience more and furthermore, connoting verisimilitude and realism as the audience can visualise the faces talking; almost like they are talking directly with the podcast. It is a open forum podcast, meaning that there are topics that are open to interpretation and discussion which expands ideas .My podcast is for 'Anxiety unplugged' and will be a way to not only promote the blog, but to create a larger audience. The podcast can be posted to sites such as YouTube, the 'Anxiety unplugged' blog and wherever else the client would like it to be shared. My reasoning for making a podcast is so people can listen on the go and cross-platform with any black box device. The product will initially be the client (Adam Rogers) talking with a variation of people of different ages and ethnic backgrounds to connote diversity and inclusivity.

Print 

My initial idea for my print product, are 'Anxiety Unplugged' business cards. The cards will be small and compact to add enough information on the blog which is easily accessible for the public. They will be made to easily hand out and to keep a stock of them in places such as shops, schools, and libraries. They will have a website link which can be typed into any search engine using WIFI; the cards will be vibrant and eye catching to grab the attention of teens and adults as 'Anxiety unplugged' is made to help a rang of audiences who struggle. The products will be vibrant and colourful to connote happiness and a great mental wellbeing, they will be in 5 different pastel colours ;Pink, Purple, Blue, Yellow, Orange.

Web

My initial idea for my Web product is a web banner that sends you to the 'Anxiety Unplugged' blog. The idea for the banner is to promote the blog and share its achievements. An example of its achievements is that the Anxiety Unplugged Project has recently been awarded the UK Excellence Award in Anxiety Recovery Therapy at the GHP Mental Health Awards. These awards are an online event that recognise organisations, initiatives and individuals who are having a positive impact on mental health healthcare. So by making a web banner, the blog can promote its achievements and values to a wider audience. This also means that more digital natives will come across the advert.

Mood Board

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LO2 - Roles and Responsibilities

Roles and responsibilities Audio Visual Lidia - Director, producer, Videographer, Sound Operator, Sound producer, editor Adam - Client/Host