LO1-Law in Advertising

Legal- Anything covered by law

Ethical- "Issues" not covered by law which may raise strong feelings or moral question on the audiences.

Ofcom- Ofcom has wide- ranging powers across the television, radio, telecoms and postal sectors. It has statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from harmful or offensive material. Some of the main areas Ofcom presides over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse.

BBFC- The BBFC are responsible for the classification of film in Britain. All films to be released to the public are subject to BBFC classification. The BBFC also regulate the content of trailers and promos for films to ensure they are only seen by suitable audiences.

ASA-  The Advertising Standers Authorities (ASA) is the UK's independent advertising regulatory. The ASA makes sure ads accross UK media stick to the advertising rules.