LO1-PAMCO Social Grades (Previously NRS)

Starter

How to make a brand appeal to the following( Over 50, Middle class, High disposable income, Parents with grown up children):

• LifeStyle
• Family
• Nostalgia
• Funeral Plans, Life insurance.
• Banks (for wills), Financial.
• Actors and actresses that are recognisable (Ideal self partner) ( Ideal self)
• Recreational activities, Alcohol

ABC1/CDE2(Social class)

ABC1 and Age

• Their is some direct correlation between a person being categorised into the top bands of the NRS (PAMCO) data and age.
• Reasons include: Education, Professional development, Business Growth and career progression
• It is therefore likely that more A's will be older (30+)

(A) Audience members

 Charlotte Tilburys make-up line is aimed at a people who have a high disposable income due to the prices of their products.
(B) Audience members

Alton towers is a fun family day out for a family or just for you and your friends but it is not cheap.

(C) Audience members