Key terms
Ideal self (Carl Rogers)
- Who you desire to look like/ who you inspire to be like
Intertextuality
- Referring one existing media product into another
Pastiche
- A very popular advertising technique often used to induce shock and the consequent publicity. (An old product brought back)
Endorsement
- A public statement that someone makes in surest of a specific company, product or service
Call to action
- Something that is referring to the next step or the action that the marketer wants the consumer to take.
Connotations/ Connote
A theme or idea that is inferred, What is the meaning.
Denotations/ Denote
A theme or idea that you can see, backs up your connotation.
Demographic
Relating to the structure of populations
Iconography
The visual image that you can see to get an interpretation of something
Branding
The promotion of a particular product or company by means of advertising and distinctive design
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